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	<title>redjac</title>
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	<link>http://www.redjac.net</link>
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	<lastBuildDate>Wed, 20 Oct 2010 20:53:45 +0000</lastBuildDate>
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		<title>On Paying For Music</title>
		<link>http://www.redjac.net/2010/10/20/on-paying-for-music/</link>
		<comments>http://www.redjac.net/2010/10/20/on-paying-for-music/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 20:53:45 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=194</guid>
		<description><![CDATA[My uncle is a working musician. So when he asked me my philosophy on paying for music, I was a bit nervous, because people who make music for a living sometimes (fairly) judge those who sometimes steal it. But I think I have a pretty fair philosophy on what music I will and will not pay for. [...]]]></description>
			<content:encoded><![CDATA[<p>My uncle is a working musician. So when he asked me my philosophy on paying for music, I was a bit nervous, because people who make music for a living sometimes (fairly) judge those who sometimes steal it. But I think I have a pretty fair philosophy on what music I will and will not pay for. Here it is:</p>
<ol>
<li><strong>Always</strong> when it&#8217;s an under-represented artist whose work I respect</li>
<li><strong>Sometimes</strong> when it&#8217;s a living artist who&#8217;s popular and doing well</li>
<li><strong>Never</strong> when it&#8217;s a dead artist, unless I can&#8217;t easily find the work elsewhere</li>
</ol>
<p>I think we have a responsibility to contribute to artists whose work we enjoy but who&#8217;ve yet to find much success. Conversely, I don&#8217;t think I owe Frank Sinatra, Jr. shit. Being Frank Sinatra&#8217;s son must have been so damn cool that I don&#8217;t think I need to make it any cooler.</p>
<p>There&#8217;s a grey area with non-profit organizations (I just <a href="http://www.redjac.net/2010/10/20/bungling-bernstein/">blogged about</a> paying for an album of Leonard Bernstein conducting the NY Philharmonic, partly because the Phil is a non-profit, and partly because of the convenience clause in rule #3). But overall, that&#8217;s what I try and stick to. So if you&#8217;re an <a href="http://en.wikipedia.org/wiki/The_Spring_Standards">arcane folk-pop trio in Brooklyn</a>, don&#8217;t worry. I paid. But if <a href="http://en.wikipedia.org/wiki/Frank_Sinatra,_Jr.">you changed your name to capitalize on a legacy</a>, then I&#8217;m sorry, I didn&#8217;t. It&#8217;s not your music. It&#8217;s your dad&#8217;s. And where he is, they don&#8217;t use money.</p>
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		<title>Bungling Bernstein</title>
		<link>http://www.redjac.net/2010/10/20/bungling-bernstein/</link>
		<comments>http://www.redjac.net/2010/10/20/bungling-bernstein/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 19:35:11 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=171</guid>
		<description><![CDATA[I recently bought an album of Aaron Copland music conducted by Leonard Bernstein with the New York Philharmonic. It&#8217;s the one with the &#8220;beef&#8230; it&#8217;s what&#8217;s for dinner&#8221; song, which is already making me hungry. Anyway, when I bought this album, iTunes suggested I might also like Handel&#8217;s &#8220;Messiah&#8221; and Bizet&#8217;s &#8220;Carmen.&#8221; Both of which, [...]]]></description>
			<content:encoded><![CDATA[<p>I recently bought <a href="http://itunes.apple.com/us/album/bernstein-century-copland/id201044682">an album</a> of Aaron Copland music conducted by Leonard Bernstein with the New York Philharmonic. It&#8217;s the one with the &#8220;beef&#8230; it&#8217;s what&#8217;s for dinner&#8221; song, which is already making me hungry.</p>
<p>Anyway, when I bought this album, iTunes suggested I might also like Handel&#8217;s &#8220;<a href="http://en.wikipedia.org/wiki/Messiah_(Handel)">Messiah</a>&#8221; and Bizet&#8217;s &#8220;<a href="http://en.wikipedia.org/wiki/Carmen">Carmen</a>.&#8221; Both of which, to be fair, I do/would. But every other musical genre on the internet has the benefit of an almost painfully specific taxonomy&#8230; &#8221;Oh, do you like Sufjan Stevens? Well here&#8217;s half a dozen other single-male-singer, acoustic, piano-and-guitar-led artists you might ALSO like.&#8221; And classical is all, &#8220;We think you&#8217;d like this, too&#8230; it&#8217;s also old.&#8221;</p>
<p>Classical music is so under-represented on the internets. Which is odd, because it&#8217;s not a popular form of music, and the internet is an amazing place for niche interests to flourish. Yet classical music has not, and I wonder why. Perhaps it&#8217;s because many in the classical music community are self-proclaimed, even proud Luddites. Perhaps there&#8217;s a thriving classical music community online and I&#8217;m just unaware of. But somebody should get on that. Because one day I&#8217;m going to listen to something classical and a completely unrelated selection will be suggested that&#8217;ll be crappy. And that will make me feel insecure.</p>
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		<title>Media Armageddon: What Happens When the New York Times Dies</title>
		<link>http://www.redjac.net/2010/03/25/media-armageddon-what-happens-when-the-new-york-times-dies/</link>
		<comments>http://www.redjac.net/2010/03/25/media-armageddon-what-happens-when-the-new-york-times-dies/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 23:40:01 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=176</guid>
		<description><![CDATA[Because if there is anything more douchey than going to SXSW, it's blogging about it.]]></description>
			<content:encoded><![CDATA[<p>A lot of smart people said a lot of smart things in Austin last week at <a href="http://sxsw.com/interactive">SXSW Interactive</a>. One of my favorite (and the one I thought friends and colleagues who didn&#8217;t go would most enjoy hearing about) was entitled <em><a href="http://my.sxsw.com/events/event/591">Media Armageddon: What Happens When the New York Times Dies</a></em>. So like a kid come home from summer camp, I figured I&#8217;d write a report. Because if there is anything more douchey than going to SXSW, it&#8217;s blogging about it.</p>
<p>The panelists were Greg Beato, from Reason Magazine; Markos Moulitsas, from Daily Kos; Amy Langfield, from NewYorkology; and David Carr, from the NY Times. The panel was moderated by Henry Copeland, from Blogads.com. Much of it became a discussion between Moulitsas and Carr, with Moulitsas arguing that traditional media is asleep at the switch and Carr arguing that nobody else has the resources to man that switch. It was an interesting conversation that nonetheless trafficked in some pretty standard fare; questions of authority and reputation, integrity, the investigative reporter argument. It&#8217;s also worth noting (because media is all about gossip) that Moulitsas, representing new media, seemed more defensive towards old media than Carr did towards new media. Then again, Carr is also older and a recovering crack addict, so probably less prone to getting agitated. The most telling comment, however, was made near the end by Carr, who said, &#8220;The fact that I make a living wage is probably a part of an economic model that never made any sense. The fact that people spending money on classified ads should pay for me going to city council meetings is the result of an (idealistic notion) on the part of newspapers. I don&#8217;t think it will be solved by an economic model because it never came from one in the first place.&#8221;</p>
<p>Forthwith, as much of the discussion as I could write down.</p>
<p><em>Would you cheer the demise of the NYT?</em></p>
<p><strong>Moulitsas:</strong> I want them to do their jobs&#8230; &#8220;they cheerleaded their way to the Iraq war.&#8221; It&#8217;s more about maintaining the public trust&#8230; it&#8217;s more about us being disappointed in them than actually wishing traditional media ill will.</p>
<p><em>If the NYT disappeared, would the bloggers in NY be able to step in?</em></p>
<p><strong>Langfield</strong>: No&#8230; NY has alot of other media that would step in instead&#8230; and bloggers aren&#8217;t doing the sort of reporting that would replace the NYT.</p>
<p><em>Do you think Gawker does your job now?</em></p>
<p><strong>Carr:</strong> I think Gawker is growing in that direction. I was writing the first post on the demise of Portfolio magazine, but got scooped by the guy at Gawker while I was copy editing. &#8220;As we&#8217;ve adopted the tools of the insurgency, the blogosphere has (grown in our direction). The web is still mostly about annotating that which is in plain sight, but increasingly you see new parts of the ecosystem growing new muscles.&#8221;</p>
<p><em>&#8220;What you&#8217;re saying is Gawker beat you?&#8221; </em></p>
<p><strong>Carr: </strong>&#8220;It happens all the time.&#8221;</p>
<p><em>&#8220;If you weren&#8217;t here, would 100 Nick Denton&#8217;s fill the gap?&#8221;</em></p>
<p><strong>Carr: </strong>&#8220;I don&#8217;t think he&#8217;d keep people where it&#8217;s physicially dangerous to report&#8230; Accountability reporting would be in retreat in a world with no NYT.&#8221; Somebody&#8217;s got to have the wherewithall to seek out the kinds of stories we don&#8217;t know we want to read.</p>
<p>&#8220;Markos has 3000 people at his disposal&#8230; if he says to them, &#8216;let&#8217;s go through this data dump from the White House&#8230;&#8217; it will add up to something that becomes in-depth and substantive.&#8221; It&#8217;s great to harness people&#8217;s passions through crowdsourcing&#8230; but they tend to put those passions to contentious ends. The problem with assembling bits from everywhere else is you don&#8217;t know where it&#8217;s coming from. The upside to one (or several) tent poles is knowing where they stand.</p>
<p><strong>Moulitsas:</strong> people like me don&#8217;t have the built-in credibility that let Judith Miller push the war in Iraq.</p>
<p><strong>Carr:</strong> When you&#8217;re making an arguement about how we&#8217;re always falling down on the job, you&#8217;re reaching back through 5 years of really important work. &#8221;The free press is freer than ever. The problem is that we&#8217;re getting more and more news&#8230; how do we make sense of it? Some of these organizations don&#8217;t have the standards of the NYT. The NYT was a content aggregator before google. The NYT has a 150-year-old editorial tradition of pouring money into a story, and people are now willing to do some of the fact-checking themselves.&#8221;</p>
<p><strong>Moulitsas:</strong> people need to be smarter, realize we live in a de-centralized media world, and not take everything at face value. People need to be savvier. &#8220;Whether it&#8217;s the latest celebrity gossip or news about a politico, people need to be smarter because pretty much anyone can say anything.&#8221;</p>
<p><strong>Carr:</strong> &#8220;Markos is right, it&#8217;s up to people to assemble the facts from a variety of sources.&#8221; &#8221;I don&#8217;t want to give the impression that journalism is rocket science&#8230; I think the fact that there&#8217;s an organization willing to pay me for it is a unique part of the equation.&#8221; &#8221;I think it&#8217;s good to have a number of places where the story starts.&#8221;</p>
<p><strong>Beato:</strong> &#8220;There&#8217;s no economic model that supports what the NYT does anymore.&#8221;</p>
<p><em>&#8220;Who&#8217;s going to do the big investigative work?&#8221;</em></p>
<p><strong>Beato:</strong> Politco, Gawker&#8230; these places are growing much faster than newspapers ever did.</p>
<p><strong>Carr:</strong> &#8220;There&#8217;s no question that the NYT is economically challenged&#8230;. so I don&#8217;t think it&#8217;s an unimportant discussion to have&#8230; on the other hand, we are making money&#8230; there&#8217;s also something to be said about mass. 18M uniques&#8230; it gives us a competitive advantage. We&#8217;re not just the elephant falling to earth&#8230; we&#8217;ve been online for a long time, I&#8217;m pretty proud of our site.&#8221;</p>
<p><strong>Moulitsas:</strong> &#8220;In a world where everyone can speak, not everyone&#8217;s going to be telling the truth.&#8221;</p>
<p><strong>Carr:</strong> &#8220;The fact that I make a living wage is probably a part of an economic model that never made any sense. The fact that people spending money on classified ads should pay for me going to city council meetings is the result of an (idealistic notion) on the part of newspapers. I don&#8217;t think it will be solved by an economic model because it never came from one in the first place.&#8221;</p>
<p>You might also want to read <a href="http://www.digitaldialogs.com/2010/03/sxsw10-media-armageddon-what-happens.html">former colleague Laura Porto Stockwell&#8217;s notes</a> on the panel, too. She was sitting right next to me and I swear I didn&#8217;t cheat off of her paper.  </p>
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		<title>Giving Up On Government</title>
		<link>http://www.redjac.net/2009/08/12/giving-up-on-government/</link>
		<comments>http://www.redjac.net/2009/08/12/giving-up-on-government/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 03:00:42 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=163</guid>
		<description><![CDATA[Some think that having failed at cash-for-clunkers, the government should get out of the healthcare game, too. So what about national defense? ]]></description>
			<content:encoded><![CDATA[<p>Catching up on my Daily Show this evening, I <a href="http://www.thedailyshow.com/watch/mon-august-3-2009/master-rebators">watched this segment</a> on the latest argument being made against the new Obama healthcare plan. You should watch it &#8212; it&#8217;s funny &#8212; but the crux of the arguement is that:</p>
<ol>
<li>the government ran out of money on the cash for clunkers program</li>
<li>therefore, the government has proven it <em>cannot</em> run the cash for clunkers program</li>
<li>therefore, the government <em>could</em> <em>not</em> run the health care system</li>
</ol>
<p>My first argument with this argument would have to be with point 2: I think the arguer is confusing &#8220;succeeded beyond their expectations&#8221; with &#8220;failed.&#8221; Which I understand look similar, but are in fact the exact opposite.</p>
<p>My more salient argument, however, has to do with the ultimate conclusion: the government, having failed at one thing, should not attempt another. To prove this argument one need look no further than somewhere liberals, admittedly, tend not to look: national defense.</p>
<p>The government, most agree, boggled the Iraq War. And if you don&#8217;t agree, they certainly boggled Vietnam. Korea didn&#8217;t go so well either, M*A*S*H notwithstanding. And if failing at one thing &#8212; so the anti-healthcare arguers logic goes &#8212; means you shouldn&#8217;t try another, then it <em>certainly</em> means that you shouldn&#8217;t re-try the actual thing you failed at. So, having failed at it before, the government ought get out of the national defense business.</p>
<p>This conclusion is, of course, ludicrous. Governments defending their citizens and their way of life is part of the social contract, and shortcomings don&#8217;t amount to a get-out-of-jail-free card. The point isn&#8217;t that the government can walk away from national defense, just as the government didn&#8217;t walk away from cash for clunkers. What has to happen is the government needs to try harder. It needs to reinvest &#8212; which is exactly the path taken regarding the cash for clunkers program.</p>
<p>Healthcare, furthermore, is much like national defense in that the government cannot walk away from it because it is &#8212; or it should be &#8212; part of the social contract, as well. It boggles my mind that people who want the government to end lives on their behalf bristle at the notion that government would save lives on their behalf, as well. It is not only a logical falacy, but a human one.  </p>
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		<title>Apple = Microsoft?</title>
		<link>http://www.redjac.net/2009/06/18/apple-microsoft/</link>
		<comments>http://www.redjac.net/2009/06/18/apple-microsoft/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 02:10:43 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=160</guid>
		<description><![CDATA[I can't help noticing that Apple's philosophy with the iPhone is the same as Microsoft's with Windows and office... let smaller, more nimble players innovate the features, and then come in later and trounce them with the force of your implementation.]]></description>
			<content:encoded><![CDATA[<p>I just downloaded the latest version of the iPhone software, and have been playing around with some of the nifty new features. The two biggies for me right now are copy and paste, and universal search. And as I do so, I can&#8217;t help noticing that Apple&#8217;s philosophy with the iPhone is the same as Microsoft&#8217;s with Windows and office&#8230; let smaller, more nimble players innovate the features, and then come in later and trounce them with the force of your implementation.</p>
<p>That Apple is, in the OS wars, the victim of this philosophy makes it all the more ironic. Another feature of the new firmware (which is unavailable to me as I&#8217;m on a 2G iPhone) is the availability of MMS, which is implemented in a fashion clearly superior to all of the regular-ass cell phones that had it, oh, 30 years ago. Or the upcoming availability of video&#8230; better on the iPhone than on the many handsets that had it years ago. Remember that the iPhone itself was only introduced in 2007, a full 7 years after even Microsoft made it&#8217;s Pocket PC Platform available for phones.</p>
<p>Rare is the person who argues that Apple doesn&#8217;t take UI design and make an honest woman out of her. But can today&#8217;s technorati really afford to hitch themselves to a platform that lags so far behind?  </p>
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		<title>It&#8217;s The End of the World as We Know It (And I Feel Fine)</title>
		<link>http://www.redjac.net/2009/02/11/its-the-end-of-the-world-as-we-know-it-and-i-feel-fine/</link>
		<comments>http://www.redjac.net/2009/02/11/its-the-end-of-the-world-as-we-know-it-and-i-feel-fine/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 23:44:48 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=155</guid>
		<description><![CDATA[New Yorkers look pretty sad lately, and it's the economy, stupid. But I don't feel sad at all. And neither should you. Because it's not our fault.]]></description>
			<content:encoded><![CDATA[<p>I was walking down the street tonight with a friend from work, and we agreed that New Yorkers look downtrodden of late. Some people look happy, but they&#8217;re tourists, and tourists always look happy because they&#8217;re on vacation, their currency is worth 150 times the US Dollar and their health care system is probably free.</p>
<p>It would have been a short enough conversation, for the reason behind the sad, downtrodden looks is reasonably obvious. Saving it from brevity, however, was my observation that I, myself, am doing great. When my friend criticized me for being self-absorbed, I explained myself: I didn&#8217;t buy a house I can&#8217;t afford. More importantly, I didn&#8217;t design esoteric, convoluted and ultimately unsustainable investment instruments that strained the laws of economics, physics and morality. And my company is doing pretty well right now&#8230; partly due to a number of new clients I worked until 4 in the morning to acquire. So while the overall economy is unquestionably in the shitter, my personal economy is doing pretty well.</p>
<p>My good fortune unquestionably plays a part in not feeling too bad about the economy, but I don&#8217;t think we should ignore the other two factors. This is New York City. Though most of the people who signed up for homes they couldn&#8217;t afford don&#8217;t live here, some of the people who put the mortages in front of them do. And <em>most</em> of the people who turned those mortgages into labrynthine financial instruments <em>definitely</em> live here. They&#8217;re the ones who built a ring of kindling around the spark of mortgage defaults and ensured it burned through stock markets from here to Tokyo. Leverage is a powerful thing, especially when wielded by the unscrupulous&#8230; and this recession lies at their feet, not mine.</p>
<p>So yes. We&#8217;re in a rough patch. But I didn&#8217;t put us here, and since none of my friends have real money, you probably didn&#8217;t, either. So relax. It&#8217;ll blow over soon. And when it does, we should have some fresh regulations that keeps people like Madoff from finding success that rightly belongs to people like us &#8212; the people who come by it honestly.  </p>
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		<title>Poll Results: 69% of users think I&#8217;m a party pooper</title>
		<link>http://www.redjac.net/2009/02/10/poll-results-69-of-users-think-im-a-party-pooper/</link>
		<comments>http://www.redjac.net/2009/02/10/poll-results-69-of-users-think-im-a-party-pooper/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 20:39:59 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=151</guid>
		<description><![CDATA[Last month, Mr Tweet ran a poll asking visitors whether or not they thought twitter would go mainsteam. I voted that it wouldn't. Mostly because I'm a dick. But also because I don't think it will. And here's why.]]></description>
			<content:encoded><![CDATA[<p>Last month, <a href="http://mrtweet.net/">Mr Tweet</a> ran a poll asking visitors whether or not they thought twitter would go mainsteam. <a href="http://blog.mrtweet.net/poll-results-7-reasons-why-69-of-users-think-twitter-will-go-mainstream-part-1">The results have now been posted</a>, and apparently, I&#8217;m in the minority. Which is cool &#8212; I&#8217;m a white male, so I&#8217;m not used to that. It&#8217;s kind of an adventure.</p>
<p>I&#8217;m in the minority because I voted that twitter will not go mainsteam. I voted this way mostly because I&#8217;m a dick. But also because I think it&#8217;s true. And since I will not receive statistical vindication, I&#8217;ll have to make due with posting the comment I left explaining why:</p>
<p><em>Minority (non-racial) populations always think they paint with a bigger brush than they actually do. Living in Manhattan, people all the TIME act like EVERYONE votes Democrat (or has gay friends, or makes alot of money, or doesn&#8217;t go to church, etc, etc). Likewise, geeks always think that everyone twitters (or blogs, or has a smartphone, or posts photos immediately to Flickr, etc, etc). But they don&#8217;t. And we shouldn&#8217;t need the whole world to salute the twitter flag for us to feel comfortable using it.</em>  </p>
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		<title>You Suck At Your Job: Part II</title>
		<link>http://www.redjac.net/2009/01/18/you-suck-at-your-job-part-ii/</link>
		<comments>http://www.redjac.net/2009/01/18/you-suck-at-your-job-part-ii/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 18:47:57 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=144</guid>
		<description><![CDATA[Following up on a piece I wrote last month, here's another reason that most POVs on marketing make me angry.]]></description>
			<content:encoded><![CDATA[<p>Skimming my Buddy List this relaxing Sunday afternoon, I ran across <a href="http://www.maverickconceptions.com/">BFF Lynn&#8217;s</a> status which includes a link to <a href="http://vimeo.com/2753002?pg=embed&amp;sec=2753002">this video on social marketing</a>. And it made me angry. For reasons I&#8217;d repeat, but I think I did a pretty good job of articulating them <a href="http://www.redjac.net/2008/12/04/you-suck-at-your-job/">in this post</a>, so I&#8217;ll just point you back at that. My favorite part is where the video portrays people in the 60s as watching Howdy Doody and then going to sleep to dream about the brands they&#8217;d seen advertised. Really? REALLY? I get that we live in an exciting time, and I get that technology provides ways to revolutionize communication. What I don&#8217;t get is the inability to feel good about ourselves without doing some <a href="http://en.wikipedia.org/wiki/Greatest_Generation">reverse-Tom Brokaw shit</a> and acting like the generation that came before were simpletons and sheep. We&#8217;re smart people doing smart things, and turning around and trashing our parents only makes us look small.  </p>
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		<title>You Suck At Your Job</title>
		<link>http://www.redjac.net/2008/12/04/you-suck-at-your-job/</link>
		<comments>http://www.redjac.net/2008/12/04/you-suck-at-your-job/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 00:09:46 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=139</guid>
		<description><![CDATA[The message of statements like "Marketing Used to Be Easy" is hidden but clear. Your job used to be easy, now it's hard... and you need me to help you deal. But what if it's never been easy and you just need to suck it up?]]></description>
			<content:encoded><![CDATA[<p>No, not you. Well, maybe you, I guess. I don&#8217;t know you, and I don&#8217;t know how good you are at your job, so&#8230; well, you might suck. Sorry. Truth hurts, man.</p>
<p>But that&#8217;s not my point. My point is that &#8220;you suck at your job&#8221; is a common rhetorical tactic in papers, presentations, emails, proposals, blogs, POVs, etc. And I am tired of it.</p>
<p>Thing is, it&#8217;s done neither so blatantly or so clearly. It&#8217;s done in the first slide of a presentation on Social Media: &#8220;Marketing Used to Be Easy.&#8221; It&#8217;s done in the research paper: &#8220;As the web is becoming ubiquitous, interactive, and multimodal, technology needs to deal increasingly with human factors.&#8221; It&#8217;s done in the proposal: &#8220;It&#8217;s not good enough to simply have a webpage any more.&#8221;</p>
<p>The message of all these statements is hidden but clear. YOUR JOB USED TO BE EASY. Your job used to be easy, now it&#8217;s hard&#8230; and you need me to help you deal.</p>
<p>Thing is, YOUR JOB WAS NEVER EASY. If you never use to have to deal with social media in your marketing efforts, then you never used to have a computer or the internet or rich collaboration applications, either. Technology gives as good as it gets.</p>
<p>If technology increasingly needs to deal with human factors, it only has to do so because it&#8217;s figured out lots of other things, like, I dunno, how to get the entire library of alexandria to show up on a kid&#8217;s monitor on a farm in Montana. Technology&#8217;s had a lot of shit to do, man, and new priorities don&#8217;t come out of the blue; they come out of the resolution of old priorities.That&#8217;s a bad example, though, because technology&#8217;s had to deal with human factors ever since people have been putting wool on looms. And that&#8217;s a corollary to the arguement; stop pretending that things we&#8217;ve had to deal with forever are brand new challenges. And &#8220;as the web becomes ubiquitous,interactive&#8230;&#8221; wait, what? Interactive? as opposed to when the web was non-interactive? And the last time the web anything less than ubiquitous would have to be before May 1995, when <a href="http://foldoc.org/?AOL">AOL gave its users access to the World-Wide Web</a>.</p>
<p>Finally, &#8220;it&#8217;s not good enough to simply have a webpage any more,&#8221; while true, misses the point. Ever since newspaper advertising moved from type-only to include pictures, businesses have had to evolve the way they communicate with their customers. The idea that we were ever going merrily along until we got smacked in the ass by some  agent of change is ridiculous.</p>
<p>&#8220;Life is a process of becoming,&#8221; says <a href="http://en.wikiquote.org/wiki/Ana%C3%AFs_Nin">Anaïs Nin</a>, &#8220;a combination of states we have to go through. Where people fail is that they wish to elect a state and remain in it. This is a kind of death.&#8221; Yet much rhetoric treats the processes and struggles of the past as if their resolution means they never happened. But they did happen, and their resolution doesn&#8217;t invalidate that. We may have moved onto newer and more interesting things, but that will be old hat soon enough, and we&#8217;d do well to remember that. Past, present or future, your job is hard; apply yourself to the challenges of today without the need to hyperbolically dismiss those that have come before.  </p>
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		<title>What is Social Media?</title>
		<link>http://www.redjac.net/2008/08/22/what-is-social-media/</link>
		<comments>http://www.redjac.net/2008/08/22/what-is-social-media/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 16:44:37 +0000</pubDate>
		<dc:creator>redjac</dc:creator>
				<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.redjac.net/?p=133</guid>
		<description><![CDATA[I just saw a presentation which says &#8220;Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.&#8221; I don&#8217;t like that definition. My definition is &#8220;Social Media is when the creation and distribution of content, which used to be handled [...]]]></description>
			<content:encoded><![CDATA[<p>I just saw a presentation which says &#8220;Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.&#8221; I don&#8217;t like that definition. My definition is &#8220;Social Media is when the creation and distribution of content, which used to be handled by institutions or corporations, in handled by individuals, instead.&#8221; What do <strong>you</strong> think?  </p>
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